How do you get people to listen to a sales pitch?

No AI assistance was used in the preparation or writing of this article.

Many of us have gotten these calls hundreds of times, until we have it coming out of our ears. "Hi, I am calling to save you money on your electric bill!" "Hi-we are offering a no-secured hard money loan for your business!" Ditto for reduced car insurance, ditto for various government grants that I can be helped to apply for. At some point, our first reaction is to slam down the phone. Maybe you want to get a few nasty comments in before you do that.

So what do you do if you have a wonderful, legitimate, quality product to offer? How do you get the person on the other end to give you just a few seconds to launch into your actual and legitimate pitch? How can he know that you are "different"? [Spoiler alert, I don't know]

Our business, Layout System Solutions, is a prime example. We created a miracle piece of software, that automates an entire indesign page layout. The user simply writes down what ads should go where [or our algorithm decides that as well], and at the click of a button the entire magazine is laid out on it's own. You can see a video of it here. Yet, when I call people, they are so busy manually spending hours laying out their book ad by ad and page by page that they don't want to talk to me. And those same shopper magazines probably get the slam-down when they call someone to advertise. They want to get this person's word out and bring him customers, but he is too busy filing his bankruptcy letters to listen.

So as I told you earlier, I really really do not know the answer. One thing I have seen a tiny of measure of success with is to try and be genuine on the phone. Also, try to be nice when people call you-what goes around comes around. Speaking of which-maybe I do need a hard money loan to pay off my reduced electric bill-then I can use a government grant to pay the loan premiums and my newly discounted car insurance.

Oh boy, I have a lot to do today :)

Until next time,

Yaakov Herskovich

www.layoutsystem.com

yaakov@layoutsystem.com